Projects/DeadMau5 Video

We have a great relationship with threesixzero management team, and have worked with many of their DJ's/artists including Calvin Harris.

So when we received a weird telephone call from America saying that they had found an amazing artist who wore a mouse's head when he played and "would we be interested in doing something with him?", the answer to this question was obviously yes.

We were hearing great things on the underground buzz about Deadmau5 and knew he was going to be a big hit in the summer, so it seemed natural for us to introduce him to the world alongside the release of our new clothing label YO.

Filmed over 5 days in and around Manchester city centre, the video was nominated for a VMA. Featuring assorted friends from UK television, the video centred on a legendary performance by local boy turned Hollywood film star Stephen Graham.