We first travelled to Ibiza in 1984, back when most Brits were still going to Blackpool for their holidays. Many a trip back to Ibiza has left us with some hazy/lost/scary memories of the sunny isle.

Years later, after having organised some of the North West's first 'raves' in the late 80's, it was inevitable that we would meet James Barton of Cream. Whilst we moved from raves to clothing, James went on to build Cream into one of the biggest dance/clubbing brands in the world.

Our friendship began in 1988 and continues to this day.

Every year we make our annual pilgrimage to Ibiza and take over Amnesia, providing GIO GOI clothing to Cream. Every year we travel to the island and shoot our spring and summer fashion range which we feel reflects the lifestyle behind the clothing label.