Projects/Babyshambles Selfridges Gig

After receiving a late night phone call from Pete's management we learned that "The Babyshambles" didn't have anywhere to host their after show party at the Academy. The result was we lent them the Gio Goi double-decker bus (a nightclub on wheels). Little were we to know that this was to be the start of a beautiful friendship.

After having worked with Peter for a few years, the natural progression was for Pete to exercise his artistic talents and design a range for Gio Goi. Pete's range reflected his personal taste and image and was sold exclusively to Selfridges.

Launching the range with a gig at Selfridges seemed the decent thing to do, so we commandeered their Oxford Road branch car park and put on an intimate gig for those in the know. The audience was made up of friends, competition winners and die-hard fans. Press from all over the world turned up to the event alongside some of the leading figures of the fashion, music and art worlds.