The idea of a "pop-up" store seemed like an interesting project for us to support. In essence a shopping experiment starting in the heart of London, open for a two week period only, it would travel on to different worldwide destinations.

For us the "pop-up" store works as a travelling snap-shot of British style featuring exclusive and limited edition clothing from new and exciting brands including Gio Goi.

Never stopping for long it spreads the designs of the unique and talented to the masses without growing stale or old.